Earn Your B.S. in Marketing

Influence the world through innovative branding. Regent’s Bachelor of Science in Marketing can build your knowledge in advertising and promotions, consumer behavior, market research, and social media marketing. You will examine consumer factors that influence the purchasing of products and services. You’ll also gain knowledge of communication campaigns, selling strategies and creative development– all presented from a Christian worldview.

  • Learn to collect and analyze data to make strategic marketing decisions.
  • Discover effective strategies and tools for impactful social media outcomes.
  • Study consumer behaviors that influence choice and demand.
  • Strengthen critical-thinking, writing and communication skills.

Fill out the form on this page to learn more about how Regent University can help you achieve your goals.

Locations: On Campus & Online
Total Credit Hours: 120+
Next Session Start: August 25, 2025

  • Brand Management
  • Advertising
  • Retail Management
  • Social Media & E-Commerce Strategy
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Unlock Your Leadership Potential

If you’re ready to reach for personal excellence, advance in your career, and change lives for the better, our exceptional top-ranked degree programs—offered online and on campus in Virginia Beach—can help you:

Sharpen Your Skills

Gain the critical skills and discipline-specific training employers seek.

Expand Your Opportunities

Earn the essential credentials that help you advance in your career field.

Deepen Your Faith

Learn biblical principles and values that anchor you as a Christian leader.

Increase Your Impact

Get equipped to influence your field and shape culture and communities.

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Discover the degree program that aligns with your interests, career goals, and calling.

Ranked Among Top National Universities

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Experience the Regent Difference

Regent is here to help you navigate your educational journey, focusing on faith, community, skills employers seek, and real-world experience.

Scholarships

Access a financial aid package customized for your situation, including scholarships to help pay for college.
  • 80% of Regent students receive financial aid
  • Nearly $24 million in institutional scholarships and aid provided in 2023-24
  • Our Financial Aid team assists you in planning how to pay for college, creating aid packages tailored to your needs

Online Classes

Nearly 75% of our military students complete their coursework entirely online. Our flexible online options enable you to earn your degree around your family, work, and life commitments.
  • Customizable degrees in today’s most in-demand fields
  • Convenient 8- and 15-week course sessions
  • Generous transfer policy—up to 90 credit hours!

Military Support

Regent is proud to support the military with discounts and awards, flexible class sessions, and one-on-one assistance to help you succeed in your degree program.
  • Active-duty tuition assistance and military benefits counseling
  • VA educational benefits for service members and their spouses and dependents
  • Academic advising and tutoring
  • Free career coaching and employment services
  • Dedicated Green Zone campus supporting military and veteran students

*Admission requirements vary by program. "GI Bill®" is a registered trademark of the U.S. Department of Veterans Affairs (VA). More information about education benefits offered by VA is available at the official U.S. government website at www.benefits.va.gov/gibill.

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Hear From Our Students

For 48 years, Regent has prepared 40,000 alumni to succeed in their careers and make a positive difference in the world. You, too, will be challenged to excel both in mind and spirit—to reach for personal excellence and change lives for the better.
christian-ellis-regent-university

Christian Ellis

B.S. in Business, 2018; M.A. in Organizational Leadership, 2020

"Proverbs 27:17 states, 'Iron sharpens iron, and one man sharpens another.' That's been my Regent experience academically and relationally. I am grateful to have grown together with such amazing people."

allie-bryant-testimonial

Allie Bryant

B.S. in Marketing, 2021

"We are active-duty military, so finding an accredited, online university was important. With Regent, the transfer process was smooth, the curriculum is engaging, and I get to learn from professors who love God and teach with passion and expertise."

stryker-watts-regent-university

Stryker Watts

B.S. in Business - Marketing, 2013

"Regent gave me the skills I needed and prepared me for the work I’m doing now."